Marketing Projects & Samples
I have over 15 years of marketing expertise developing and leading integrated campaigns that grow awareness, engagement, and revenue. I excel at combining strategy, creativity, and data to build strong brands, drive measurable results, and deliver meaningful audience experiences.
Top Marketing Skills:
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Integrated Marketing Strategy: Developing and executing cohesive, multi-channel campaigns that align with brand and business goals.
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Brand Development & Positioning: Building authentic, recognizable brands across tourism, nonprofit, and education sectors.
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Digital Marketing & Analytics: Leveraging SEO, Google Ads, social media, and email marketing to drive measurable engagement and growth.
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Content Creation & Storytelling: Crafting compelling written and visual content that connects with diverse audiences.
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Marketing Leadership & Team Development: Leading cross-functional teams, mentoring staff, and managing contractors to deliver results.
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Budgeting & ROI Measurement: Managing marketing budgets and analyzing data to optimize performance and returns.
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Creative Design & Brand Communication: Using design tools (Canva, Adobe Suite) to produce consistent, engaging brand materials.
Notable Projects:
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Ongoing marketing and branding support for Rosebud Country Inn, including website, content marketing, and print. In one project, I assisted the Rosebud Country Inn in winning the 2021 Wild Rose Agritourism Innovation Challenge.
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In 2022, spearheaded new website, online donation, and store features, which enhanced user experience and engagement for Calgary Wildlife. This included ongoing oversight, training, and optimization.
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In 2020, led rebranding and marketing development for Lux Farms. Including implementing a new way of selling feed and forage to markets, as well as website and social media training.
